MCF PHILOSOPHY
OUR PHILOSOPHY
- You don’t naturally know how be healthy, you need to learn how to be healthy.
- You are the driver of your own unique wellness journey.
- Cookie cutter fitness and fad solutions cannot be prescribed for you as “the answer”.
- With coaching and support, you can discover your own unique “answer”, a Healthy Lifestyle System that works for you.
- MCF teaches you how to fish vs. giving you a fish so you can eat (healthy) every day, not just one day.
- While discovering your own, MAD COOL FITNESS, you will do the mental and emotional foundational work that will support healthy eating and exercise, building resilience and health empowerment.
- All actions start in the brain.
BRAIN + BEHAVIOR = BODY
THE “THREE B’S”
Focus on the head first; healthier behavior and body will follow.
The Three B’s initially start in that order, then over time, as your body changes (feeling and looking better), and you acquire positive health-promoting experiences (increased health self-efficacy/confidence), this linear relationship becomes more of a virtuous cycle in which all Three B’s impact each other.
![](https://www.madcoolcompany.com/wp-content/uploads/2021/12/MCF-Philosphy-Flow.jpg)
So how do you change your behavior, be fit and empowered, become MAD COOL?
Through our proprietary health empowerment, behavior change program MAD COOL F.I.T. (Fitness Integration Training)