Welcome to THE MAD COOL COMPANY!
Empowering Society Through Health, Content, and Community
We believe in the transformative power of community to positively impact our health, to tell stories reflecting our diverse society, and harness resources supporting local organizations that make our local communities stronger.
Our mission is to help people and communities live better, more empowered lives, transcending structural boundaries to activate positive change. We believe that supporting good health, producing diverse content that meets audiences where they are, and strengthening local community organizations addressing the social determinants of health, starting with schools and youth centers, can all work together to improve society. Become a part of our MAD COOL world!
MAD COOL Verticals
MAD COOL FITNESS
Helps business leaders and everyday people to live healthier lives holistically and consistently, leveraging behavioral science.
MAD COOL COMMUNITY
A non-profit that provides wellness services in local communities, starting with schools. Our MAD COOL Girls program fosters health empowerment in adolescent girls.
MAD COOL MEDIA
Empowers the next generation of storytelling by meeting audiences where they are with the stories that authentically resonate with them.
MAD COOL FITNESS
The Process of Life Empowerment
Good health (mental and physical) enables people to live in their purpose. This perspective is born out of founder Dr. Jennifer Turner’s own health journey where she stopped the cycle of unhealthy behaviors through healthy lifestyle skill-building. She combined her personal health experience, training, and 20+ years working as a media executive to create MAD COOL health empowerment programs.
MAD COOL programs are available for companies and also individual consumers in local neighborhoods through its wellness seminars.
THE MAD COOL COMPANY uses health, content, and community, to activate empowerment at the individual, organizational, and local community levels for the betterment of society.
MAD COOL COMMUNITY – Non-Profit
Our Mission of Wellness
People are not separate from the environments in which they live. For people to be healthy, they must live in communities that are health-promoting. A person’s health status is impacted by the social determinants of health, of which community context is one. Delivering on our mission of fostering cultures and communities of wellness, through MAD COOL COMMUNITY, MAD COOL wellness programs are offered to underserved communities most at risk for health disparities. Learn more about our mission and programs under MAD COOL COMMUNITY.
Empowered Storytelling
Storytelling can be a powerful tool in educating, changing behaviors, driving conversations, and ultimately driving action. MAD COOL MEDIA supports the goals and mission of THE MAD COOL COMPANY through content that connects, educates, and inspires.
A MAD COOL Story
Dr. Jennifer Turner’s Wellness Journey
MAD COOL FITNESS is based on founder Dr. Jennifer Turner’s personal wellness journey as someone who struggled with weight and an eating disorder and has now been healthy for over twenty years. She is the first successful case study of MAD COOL FITNESS.
As a formerly overweight, asthmatic child with an eating disorder from the South Side of Chicago, Dr. Turner conquered her health issues to become the health educator, athlete, “fitness activator”, and health empowerment expert she is today. Because she discovered empowerment and happiness through good health, Dr. Turner felt compelled to help others to discover and “activate” their own health empowerment.
Dr. Jennifer Turner’s passion for health and fitness has been cultivated through a multi-decade long journey that started as a personal endeavor and grew into both a personal and professional mission. This mission has evolved from being just about empowerment in fitness to a mission of increasing empowerment in society overall. Dr. Turner has combined her 20+ years as a media executive, her experience working with communities to deliver health programs, and her education and training as vehicles for empowerment as well.