About THE MADCOOL COMPANY
THE MADCOOL COMPANY is a content company that uses media, content, and community, to activate empowerment at the individual, organizational, and community levels for the betterment of society.On an individual level, our foundational belief is that everyone has the power to be MADCOOL when given the right tools and support. Being MADCOOL means a person is the best version of themselves, a leader in their own lives, and a leader in their community. By being the best, most empowered version of themselves, an empowered person leads to the empowerment of the collective community and a better society.
Our MADCOOL Mission is to inspire and activate individuals and communities to achieve their full potential, promote social and economic well-being, and cultivate a more just and equitable world.
On a systemic level, THE MADCOOL COMPANY fosters empowerment by addressing systems and structures that lead to greater equity in health, storytelling, and community.
Core tenets of being MAD COOL are:
- Empowerment
- Authenticity
- Community
- Equity
- Hope
